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Drake features Chrome Hearts for his CLB merchandise

Drake takes a a further step in his relationship with Chrome Hearts and partners with the brand for his upcoming CLB album merchandise.

It’s no secret that Drake is a big fan of Chrome Hearts – you only have to look at his recent appearances to see that. Now, the Canadian takes another step in his relationship with Chrome Hearts and partners on a collection of clothing and accessories as anticipatory merch for his upcoming album Certified Lover Boy.

Drake’s partners in OVO, Chubbs y Oliver El-Khatib, have unveiled a few pieces via social media. Comfort is the main focus of the collection: sweatpants with sweatshirts in shades of navy, beige and brown colors. Each adorned with Chrome Hearts and the acronym CLB indicating the name of the album. Drake himself also previewed the collection, sharing a look of Chrome Hearts x CLB face jade roller.

The collaboration between the singer’s brand and Chrome Hearts comes shortly after the announcement of also his new collaborative line with Nike, NOCTA. However, it has yet to be confirmed if the CLB x Chrome Hearts pieces will see a small release or if they are exclusive to friends and family. What we have seen is some artists wearing them recently, as is the case with Coi Leray

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