Eckhaus Latta goes back to its roots in its SS21 campaign

Eckhaus Latta, the eponymous brand of Mike Eckhaus and Zoe Latta, launched its spring/summer 2021 collection in September last year. Now, the designers present the long-awaited capsule campaign featuring their 13-year-old cousins Ever and Liam in upstate New York.

The New York brand had spent almost seven months in social isolation, as we all have, when it presented its latest SS21 collection. This stage was reflected in a show full of comfortable chunky knitwear, jumpers, sweatshirts, dresses and flowing skirts to match the masks. The most worn accessory of the moment.

After five months, the New York brand Eckhaus Latta launches the campaign with the best designs from its latest collection by the American photographer Talia Chetrit. The label returns to its origins with a very “homemade” session. In which the young cousins of the founders are portrayed in a snowy forest in New York.

The campaign bases its message on finding oneself in this time of loneliness and uncertainty we are living in. There are no gender roles or stereotypes, through the children they represent concepts such as honesty and innocence. Both appear in crochet dresses, velvet outfits full of flowers and knitwear in earth tones.

“We’ve always been curious about how our clothes can be interpreted and positioned through a multitude of identities. We have worked with children before, but never as the centrepiece of a project. Puberty is something we had yet to address,” explains Eckhaus. Ever and Liam would thus embody the stage of change and instability: adolescence.

Take a look at the Eckhaus Latta SS21 campaign with Talia Chetrit and you can already buy the different items of the collection on their website.