Model and former Victoria’s Secret Angel Elsa Hosk has become the star of the FW22/23 campaign for Italian brand GCDS, founded by the Calza brothers (Giuliano and Giordano).
What happens when fantasy meets fear? This is the question posed by the brand in its latest campaign, all the feelings that come with the dark and twisted get uplifted with radiant color, dazzling dramatics and enticing textures.
In keeping with the season’s runway show, Creative Director Giuliano Calza, looks to icons both behind and in front of the lens to conjure up his fantastical world. Shot under shadow in Paris, photographer Pierre-Ange illuminates Elsa Hosk as his gothic go-to, all wrapped up in the season’s most dazzling haunts.
The dramatic campaign has all the makings of a Transylvanian tone, but takes things back to the aspirational heights that only GCDS can. Elsa is our cotton candy Dracula, brooding but all dolled up pieces full of fantasy. Skintight Hentai dresses get a lift with the season’s new latex thigh high Morso boots; furry logo accessories keep things iconic and the “Venom” pink mesh catsuit offers an exclusive preview on a piece releasing this November. GCDS is also using the campaign to present the new “Comma” bag, with its characteristic flared shape and asymmetrical curved flap.
Are you afraid of anything? Hopefully not fashion. Take a look at the images that make up the GCDS FW22/23 campaign.
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