Fear Of God’s new collection takes inspiration from American cinema

Do you notice the 1930s Native American formal wear in Killers of the Flower Moon, the early 1970s Harlem style in American Gangster, as well as the 1970s westerns in Tombstone, and the classic all-black android cowboy look in Westworld?

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Okay, so Jerry Lorenzo has taken all these aesthetic references, fused them together and the result is a collection that, with the sophistication we are used to from Fear of God, continues to highlight American luxury through the finest Italian craftsmanship.

The campaign, which was shot in California, USA through the lens of Sonia Szostak, styling by Beat Bolliger and creative direction by Jerry Lorenzo himself, perfectly captures the essence of these cinematic inspirations. It features winter long coats, oversized suits, turtlenecks and fringe and buttons inspired by the Midwest. Japanese denim, stonewashed leather and looping combine to give a contemporary look to references from the last century. The muted, natural color palette stays true to the brand’s aesthetic: deep charcoal, stone gray, camel and taupe.

The 8 “American Symphony” collection will be available starting July 31 at fearofgod.com. To see the first installment of Fear Of God’s 8 collection, click here.