Nike’s groundbreaking work alongside Fortnite offers experiences and collectibles in the digital and physical world.
The collaboration includes a new Airphoria Island in Fortnite, which captures the essence of Air Max within an explorable city. The island features five “Air Max Grails” – the Air Max 1, Air Max 97, Air Max TW, Air Max Scorpion and Air Max Pulse – that are collectible and offer an in-game reward: the Air Max 1 ’86 Back Bling. The game also releases two new outfits: Airie and Maxxed Out Max. These characters are built with signature elements from the Air Max line.
Meanwhile, Nike is introducing a limited “Airphoria” collection of T-shirts featuring motifs from the new collaboration. They are available now through Nike, with prices ranging from $35 USD to $40 USD. As a final surprise, players can link their Epic Games and Nike accounts to earn an achievement on .SWOOSH, which will give them first access to the future virtual .SWOOSH Air Max collection.
On the other hand, LVMH is teaming up with Epic Games to develop immersive experiences with 3D technology.
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