GANT celebrates pride with a moving tribute to the pioneers of change

GANT is proud to introduce the new Pioneers of Change campaign in support of the LGBTQIA+ community and Pride 2021. Starring Charlie Wedin, Denzel Rhodes, Gigi Spelsberg, Kai Isaiah, Jamal and Steve Sjöquist; the campaign highlights the unique stories and struggles of each activist and encourages people to share their own stories on GANT’s Instagram channel with the hashtag #pioneersofchange.

In the campaign, the five LGBTQIA+ activists, ranging in age from 19 to 65, tell their own stories and share their thoughts on what it’s like to be them, giving us a first-hand account of their triumphs and tragedies. The goal is to help others explore their own gender identity, sexual orientation or expression.

The struggle for equal rights is an ongoing battle. To move forward, we must learn from the past and appreciate the work of previous generations that have brought us to this point.

“We believe that, as a global company, we have a social responsibility to use our platform to promote intersectional stories and identities in order to build an inclusive community that is welcoming to all” says GANT brand executive vice president Eleonore Säll. “We hope that by sharing these stories we can reach those who feel invisible with a message that they are not alone. In addition to the campaign, we also believe in direct action, which is why we are honored to partner with the It Gets Better Project for Pride 2021.”

GANT is proud to be a partner of It Gets Better Project; a non-profit organization whose mission is to uplift, empower and connect lesbian, gay, bisexual, transgender and queer youth. This year’s partnership includes a $30,000 donation that goes directly to expanding and empowering the It Gets Better community worldwide.

“We are proud of our new partnership with GANT” says It Gets Better Project Communications and Public Relations Director Ross von Metzke. “Together we will amplify the project’s message of hope to uplift thousands of LGBTQ+ youth around the world. The stories we share today can have a profound effect on what our world looks like tomorrow. We can’t wait to get started.”