H&M creates a line without a label, do you put your own?

No one can deny that the Swedish clothing chain is innovative in its sector, and now Blank Staples has added to its interesting collaborations. This unprecedented project was created to support new design creatives. From this month is available on the website of H&M and selected stores a range of minimalist items in plain colors and without label. In this way, each artist will be able to capture their art and market it with a guarantee of quality.

The collection includes sweatshirts with and without hoods, sports pants and lightweight T-shirts. Each garment is designed to facilitate printing and give an optimal and completely professional finish. Even the care label requires total handling, there are no limits to the imagination. The possibilities offered by Blank Staples are infinite, which is why this Swedish proposal is so appealing.

Roos Lydon, H&M’s director of men’s clothing design, wanted to promote the talent of creative brands with this innovative collection, while remembering that they are the future of the industry. The Swedish brand offers a blank canvas for future collaborations and a first push for emerging artists. As Lydon himself says, he is excited to see what people are doing with Blank Staples.

The line itself is subtle and unretouched and ready to be carried, but if you’re into creating visit HM.com.