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Jacquemus celebrates family love in its winter campaign

After the images starring Kendall Jenner, Jacquemus is back with more images from the winter collection “La Montagne”.

After the images starring Kendall Jenner went viral on social media, Jacquemus is back with another set of images from the winter 2021 collection “La Montagne”.

This time, the designer celebrates “family love” with a group of young children and teenagers, enjoying the sun in Hawaii. A departure from the brand’s signature vibrant tones, the models are dressed in all-black looks. The collection consists of knitted cardigans, flowing dresses, straight-leg trousers and more.

The Jacquemus logo appears in the form of gold hardware on a pair of skinny trousers. The campaign further captures the collection’s beige suit ensembles and reflective sunglasses.


The campaign images, photographed by Tom Kneller, feature a series of Nike trainers. The first pair, in white, resemble boxing shoes and include black piping on the upper and Swoosh detailing on the sides. On the other hand, the second silhouette – which all signs point to Nike‘s Shox model – features silver detailing on the midsole and Swoosh.

We could be talking about the first collaboration between the French house and a footwear brand. Another option is that it is a project between Jacquemus and Nike and this is just the beginning. If you don’t want to miss any details about this possible scenario, keep an eye on our website.

Check out the “Family Love” campaign for the Winter 2021 “LA MONTAGNE” range above.

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