JW Anderson entrusts his AW18 campaign to new talent

As we approach FW18, campaigns follow one another. One of the latest has been the acclaimed JW Anderson who has ceded this responsibility to three new talents in photography.

Earlier this year, the British designer launched an open call for young photographers to participate in the Your Picture / Our Future initiative with the aim of opening the doors to new talent. Now, after an extensive evaluation process – more than 2000 people have applied – the final images of the winners have been published.

Finally, among all the participants: Julie Greve, Simons Finnerty and Yelena Beletskaya have won the award, no less than the possibility to photography one of the new images from the JW Anderson (@jw_anderson) campaign.

The process was “simple”, hand in hand with Anderson and his team, each photographer was given a representation of the women’s and men’s clothing collections, allowing them to bring their own perspective to the project. The result… An epic campaign, where each of the images shows a different vision but at the same time all of them are connected under the unique but unfiltered essence of the brand.

Probably this is an start of a new wave… What do you think about designers opening these competitions so that young talents can be recognized?Leave your comments at the end of the post.