Lacoste SS19 >>> Transcending the concept of genre

Faithful to its unbeatable instinct to follow contemporary trends, LACOSTE gets rid of the last vestiges of hypergender to genuinely unite the masculine and feminine wardrobe. To this end, it presents an SS19 collection that focuses on style and leaves gender in the background; approached from a perspective that does not seek to fall into the political or provocative.

Lacoste SS19 Collection

The collection is a mixture of timeless and seasonal pieces, which transmit a vintage sensation by uniting the DNA of the brand’s tennis with the streetwear universe of the nineties. This is a creative and unconventional version of the sportcore style, which advocates a very particular singularity as well as a liberating disconformity. The brand emphasizes its signs of identity: polo, tennis style and the basics.

The logo stands out and is shown as a sign that reflects a strong feeling of belonging. If the reptile is present in the garments of this collection, the brand name is also present, and we find it in the form of an integral print in a total look of clear denim. A dynamic style that gives free play to the brand’s traditional colors such as navy blue, green, red, white and black, which are presented monochromatic or in color block format.

Lacoste SS19

20 photos

Craig McDean (@craigmcdeanstudio) has been responsible for immortalizing the looks of the SS19 collection, which stands out for its interchangeable, unisex spirit and for transcending the concept of genre.

Garments, which once served to define, are now used as a means to evolve. Their purpose is to find the right context in today’s fashion, dominated by non-gender, in order to provoke a socio-cultural change that causes a far-reaching impact.