Lady Gaga stars in her own make-up collection campaign

Lady Gaga‘s makeup line, Haus Laboratories, is about to launch a collection of gel eye pencils, which will be part of the brand’s range of eye shadows, lipsticks and lip glosses.

The Gaga itself is the star of the collection’s campaign, revealing a range of highly pigmented tones in matte, metallic and gloss finishes.

The Eye-Dentify eyeliner pencil lasts up to 12 hours and is waterproof. The 20 shades range from the classics – like matte black “Punk” and brown “Go Diva” – to experimental options like pastel blue “Priscilla” and forest green “Grime”. The metallic shades include gold, silver and pink gold.

Haus Laboratories’ Eye-Dentify Gel Pencil Eyeliner will be on sale for around 16 euros on the Haus Laboratories website from August 4th.