Lisa joins the Louis Vuitton family

The young k-pop superstar is, as of today, the Maison‘s new ambassador.

Her strong personality, understanding of creativity and authenticity make her the perfect candidate to become Louis Vuitton‘s new ambassador. After attending the women’s Autumn/Winter 2024 fashion show and opting for some of Nicolas Ghesquière‘s most exclusive creations, the global appointment has been made official at a very special moment for Lisa, as she has just presented her new single entitled ‘Rockstar’. Thanks to it, she has managed to reach number 1 on the Billboard Global Ex platform in the United States, on the weekly YouTube chart and in the Top 10 on Spotify. It is the first single he has released after signing with LLOUD Co. and RCA Re.

She will also be making her on-screen debut in the third season of ‘The White Lotus’, which will be set in her native Thailand.

All these achievements have won over the LV team, who believe that their values and passion for creativity create the perfect synergy between the two parties.

‘I am delighted to welcome Lisa as an ambassador for the Maison. Her daring spirit and charisma are most captivating. She is as emphatic and creative with her music as she is with what she wears, and it is a privilege to accompany her on this journey,’ says an excited Nicolas Ghèsquiere.

And speaking of new appointments… Amelia Gray joins Desigual.