After introducing the Cloudtilt sneakers in collaboration in October last year.
This fifth meeting between the fashion house and the sports company focuses all its efforts on offering an exquisite collection of technical clothing, outerwear and cushioned footwear silhouettes. In this way, LOEWE‘s savoir-faire is combined with On‘s innovation to create new wardrobe essentials designed to explore both natural landscapes and urban environments.
A vibrant ready-to-wear range is available in orange, pink, blue and also in a tie-dye ‘Storm’ version that combines blue, grey and white for a unique blend. The Cloudtilt 2.0 arrives this season in performance mesh and fabric covering the entire multi-layer upper, along with improvements such as rubber toe caps, tongue and collar padding and a heel loop.
Scroll through the gallery to see images from the campaign captured by Ryan McGinley and shot in the Californian landscapes of Indian Canyon, Palm Springs and Simi Valley.
The new LOEWE x On collection will be available tomorrow, May 21, to registered customers. The official launch is scheduled for May 23rd on the official website and in selected boutiques around the world.
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