LOEWE Perfumes introduces new fragrance Paula’s Ibiza Cosmic EDP

Through a summer campaign starring TAEYONG, the K-pop sensation and global ambassador of the house.

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The LOEWE Paula’s Ibiza family continues to expand and, like every summer, offers the ultimate scent for days of beach, sun and sand. Fruity, lemony and ambery, Cosmic EDP has been devised from a unisex approach and is loaded with joy, fun and a touch of experimental by drawing inspiration from the infinity of the universe and the freedom of earthy psychedelia.

It combines notes of fresh pear and mango with the aromatic resin of cypress as the sweetness of coconut amylates with the depth of cedar, the delicacy of sandalwood and the minerality of amber. Underlying the composition is the unique and exclusive LOEWE Accord, created by perfumer Nuria Cruelles, which brings the raw, resinous traits of Spanish rockrose.

The fragrance is presented in the now iconic cylindrical bottle in a vibrant colour palette fusing yellow, red and the glossy black of the cap that evokes a unique elegance, reflecting the mysterious evolution of dusk into the darkness of night. TAEYONG, meanwhile, accompanies the launch as co-star of the special campaign captured by Gray Sorrenti that celebrates the island of Ibiza, its fun and deep connections to nature.

LOEWE Paula’s Ibiza Cosmic EDP is now available at perfumesloewe.com and selected retailers.