Louis Vuitton unveils Gong Yoo as its new ambassador

The South Korean actor represents the spirit of the Maison through his commitment to excellence and innovation in his professional career.

Louis Vuitton is pleased to welcome one of the most charismatic profiles in the entertainment industry. Gong Yoo rose to fame with his revealing performance in the series ‘Coffee Prince’, and has gone on to play roles with more weight in the plot, such as the thriller ‘Train to Busan’ or the production ‘The Silent Sea’.

Now, he is officially joining the fashion house to strengthen the relationship they have been forging for years and to contribute in a charitable, sustainable and sociable way hand in hand, as they both have the same ambition to create a better future.

In the past we have seen the actor attending men’s fashion shows and exclusive events such as the opening of the Louis Vuitton Maison in Seoul and also starring in some of the most relevant campaigns such as the one unveiling the LV Tambour Horizon watch.

And speaking of Louis Vuitton… Discover the first Barcelona City Guide.