Matthew Williams’ advertising debut for Givenchy

The new creative director of Givenchy has presented his first advertising campaign for the french brand, impregnating his defined aesthetic seal in the accessories that adorn the city of love.

The campaign shot by Nick Night marked Williams‘ debut in the Givenchy advertising framework. The video, with a riff of Playboi Carti playing with the correct and incorrect ways of pronouncing the name in French, reconnects the urban scene with luxury in a sequence that shows images of Givenchy’s new house sculpted by a high-resolution printer.

In the lock collection we can see the inclusion of chains molded to look like subtle Gs and locks with juxtaposed locks that make them customizable elements. The inspiration? Paris.

The statement indicates that Matthew began by taking inspiration from his new life in Paris, incorporating places and emblems into his designs. In particular, a photo he took of the famous “love locks” that adorn the bridges of Paris was the starting point for the capsule.

Williams’ first collection for Givenchy will be presented in a few days during Paris Fashion Week. Will we find souvenirs of “I love Paris”?