With vegan and cruelty-free formulas, Youth To The People is one of the consciously sourced skincare lines that is taking celebrities by storm. One such celebrity is Omar Apollo who has become their latest ambassador and with whom they have created a simple skincare routine for the everyday artist.
At just 26 years old, Omar Apollo is one of the most promising voices in the music industry. With over 7 million monthly listeners on Spotify and 835,000 followers on Instagram, the promising young artist has had a transformative, yet linear journey. Following our interview last year, the artist has been releasing music, touring and even starring in LOEWE‘s latest campaign. Now the Mexican is also the face of vegan skincare brand Youth To The People.
Apollo posted a video on his Instagram account announcing the partnership with the brand. The artist confirmed: “I’m inspired by the brand and everything they bring to the skincare industry and beyond. I can’t wait to share more about the products I love and use every day.” Youth to The People also posted on social media about Apollo’s 10-step skincare routine to keep his youthful spirit using the brand’s products and unveiled a few tips.