Puma and Koché elevate the sportswoman in their latest collection

PUMA and KOCHÉ honour women in sport by fusing fashion and fitness through a dynamic athleisure collection.

Including gender, body and social diversity, the garments are designed to support movement and physical activity. Christelle Kocher shares: “Ultimately, the goal of the collection is to help women reclaim their rightful place in the athletic space and help motivate them to stay active at a time when women are standing out as the movers and shakers in active industries around the world.

The collection is full of basics that can be easily worn in and out of the gym. Tops mimic corsets, long-sleeved tops are made from ethereal tulle, jackets, waistcoats and fanny packs come in reflective material. Leggings, trousers and windbreakers have a refreshed look, and accessories are no slouch. The launch includes a gym bag and runner’s shoes.