Smiley celebrates its 50th anniversary together with Reebok

A new version of the iconic Classic Leather Pump has been born. The reason? To celebrate Smiley’s 50th anniversary in style, where the starting point could not be other than happiness.

At first glance, the new Classic Leather Pump x Smiley may appear to be a basic white trainer. But as you take a closer look, you’ll notice that the layer covering the silhouette can peel off naturally. You can also rub them yourself to discover the fun graphics hidden within, inspired by Mr André‘s graffiti of the smiley brand.

You can celebrate this special occasion together with Reebok and Smiley from 15 April.

And speaking of collaborations… Have you seen the new RIMOWA x Porsche?