The chavs are cool again
It seems that after a couple of years of embracing silent luxury, the chavs’ aesthetic is making a comeback stronger than ever. All thanks to Demna’s Gucci.
Demna Gvasalia
‘Gucci: La Famiglia’ – The dawn of a new era
The Italian fashion house is pleased to present its latest campaign and the first visible chapter of the universe Demna is building.
Gucci presents ‘The Tiger’: a family, a brand, and the price of sustaining it all
With “The Tiger,” Gucci hints at its commitment to reinventing itself through the uncomfortable, the ambiguous, and the deeply human.
