The invisible endorsement: when artists sell without selling
In a context saturated with messages, artists no longer advertise brands: they place them in exactly the right spot and let the rest happen.
Kanye West
Kanye West apologises… and two days later announces an album: what’s behind the deal with Gamma
After apologising in The Wall Street Journal, Kanye West announced ‘Bully’ and signed with Gamma. This is how his return to the music industry was sealed.
Kanye West apologises
Kanye West publishes a letter of apology in ‘The Wall Street Journal’ in which he speaks about neurological damage and bipolar disorder after years of controversy.
