The Movement by LANDIA launches “nonfungibleTALENT” platform with Najwa Nimri

The Movement by Landia is preparing its landing in the digital creation environment through Non Fungible Talent. The division specialising in young talent of the multi-award winning production company LANDIA has launched its own digital art creation platform, applying the emerging NFT technology. 

2 photos

The launch was celebrated yesterday, 23 May, through a work by the artist N4RF. He was inspired by the world-renowned artist Najwa Nimri. In this way, it has demonstrated that it is an avant-garde company that is committed to new points of view in audiovisual creation.

“Non Fungible Talent” is a pioneering platform in our country for production companies, and will be able to provide services to artists, platforms and advertisers. Another example of The Movement‘s continued commitment to innovation and young talent. Its roster of artists includes names such as N4RF, Tomás Aciego, Andrei Warren, Elefante Diamante, María Forqué and Christian Flores, among others.

Through its own style, the platform is driven by the impulse to capture contemporary portraits through NFT technology. It also focuses on inviting artists, independent makers, brands and the general public to discover a new and vibrant ecosystem. The creative economy of web3, a space that promises ample possibilities and dynamic strategies for creative work within the next generation of digital culture.

The first drop created by The Movement digital division will be available on one of the most exclusive platforms of the moment through a public auction. The work inspired by Najwa is based on four pieces modelled by N4RF; where Nimri wanders through scenes of a portable and dystopian micro-landscape – dystopian because the render dismantles the classical coordinates of visual representation and because the NFT is a new stage of reflection in the computer maelstrom. In her verses, Najwa does not give in to the hope of the linear. She persists like a digital Venus not to emerge from cybernetic flows.

For Nico Cabuche, Executive Producer and Managing Director of Landia & The Movement in Spain, the launch of The Movement‘s NFT platform is “continuing on the cutting edge and exploring new markets and technologies; giving our artists and directors new ways to showcase and exploit their talent”.