Alexander Wang x Adidas | Heading for Coachella > Campaign

Alexander Wang (@alexanderwangny) never ceases to amaze us, either alone or with his alliance with adidas originals, which is what we are dealing with today. A few days ago we presented the pieces that were part of this spring drop, now is the time to know the campaign that the American and the Germans have created in collaboration with: Binx Walton, Lexi Boling, Issa Lish, Cat McNeil and Hanne Gaby Odiele.

The campaign seeks to embrace the imperfection that inspires the collection. The idea was simple: a caravan trip across the desert from Los Angeles to the Coachella (@coachella) festival where they wanted to promote the collection.

Through the photographs of Brianna Capozzi (@briannalcapozzi) and locations like petrol stations, food shelves or a fountain we know part of the collection that will become a real #must this season.

Alexander Wang x Adidas | SS18

The Wang / Adidas capsule is now available through the usual retailers and the adidas (shop) and Alexander Wang websites.