WOW Shop: The new shopping mall focused on Millennials and Generation Z

Fashion, gastronomy, entertainment… All this and much more is what awaits us soon at WOW Shop, the new meeting point in the capital.

Located at number 18 Gran Vía in Madrid, the new shopping centre is conceived as a space where “the physical and the digital” meet. In this way, it will offer a new concept of fashion shops through innovative shopping systems and experiences. At the same time, the space will be used to organise numerous musical events to support the cultural industry.

With more than 5,000 square metres, technology finds a place to establish an e-gaming area, a fitness studio and an Instagram studio, as well as a digital museum. This has been managed by Dimas Gimeno, former president of El Corte Inglés, with the aim that WOW Shop is focused on satisfying all the needs of Millennials and Generation Z.