Zilver | An eclectic and sustainable brand

Pedro Lourenço presented the first SS19 collection by Zilver (@zilver) at the London Fashion Week: an eclectic and sustainable brand that has arrived to shake up the industry and define new lines of creation based on fashion without gender. Here the transparency of the materials is fused with influences such as motorsport trend, rockabilly music of the 50′, American workwear or space aesthetics.

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The Brazilian designer, one of the young creatives in the high of the global scene, returns after two sabbatical years of reflection and internal growth, in which he finds his values, creates the company ‘Pedro and Franklin Photography‘ and studies photography: one of his hidden passions.

Now, following the design line that began in 2016 as creative director of La Perla, the lingerie womenswear company with which he debuted at the age of 19, Zilver proposes a first season ready to wear, with 100 pieces with codes very 2018, such as sustainability in fashion or the fluid genre in designs.

The experimental brand invites reflection: what are we buying?, how is it produced?, and the social and environmental consequences of the textile industry such as slavery or the precariousness of work behind each of the garments. It thus reinforces the sustainable fashion movement that is awakening the ‘common’ consciousness and/or communicating the current social context.

Contemporaneity reaches a futuristic mood in this new collection endowed with architecture, motorsport designs and the unsightly as new aesthetics, thus generating the real match with 2018. It also includes references to rockabilly music, the aesthetics of astronaut, motocross or boxing in a collection, grosso modo, in casual format to wear on any occasion. And, attention, it will soon be available on their e-commerce website.

Streetwear / workwear reconnects with the luxury and harmonious lines of garments and accessories that are displayed in a palette in black and white, but also in khaki, beige, red, fluorine or silver tones. On these, different contrasts of materials, asymmetries, openings or deconstructions in a very handmade composition, in which DIY and architectural style flow in the same creative path.

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In this Brazilian universe there are clothes in which zippers or belts are incorporated into pieces such as skirts, bikers or jeans with recycled denim, organic cotton t-shirts or helmet-shaped bags created with vegan leather inspired by Parisian youth, in the cool kids who use their helmets to carry keys or purses. All garments and accessories are thus created with sustainable materials (as far as possible), through polyamides from recycled ocean bottles, organic cotton or synthetic leathers.

Zilver SS19 by Pedro Lourenço 

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But here the highlights are: the half trench – half bomber garment in military green, the bikers as skirts, the jackets with diagonal openings / zippers, the skirts with flounces that generate an effect of movement, the infinite boxer’s boots or those transparent heels very Kardashian style.

Pedro Lourenço presented Zilver’s first SS19 collection at London Fashion Week: an eclectic and sustainable brand that has arrived to agitate the industry.