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Today Études – not Studio as many continue to say – announced the launch of its collection in collaboration with the journal of the city of skyscrapers, the well-known “The New York Times“. A tribute to the American media founded in 1851.

Études x NY Times

We saw it for the first time in Paris last January, on the occasion of the autumn-winter 2018-2019 fashion show. The collection was designed with a clear objective: to connect the past with the present, symbolizing in a physical way the existence and perpetuity of everyday life.

What is really interesting about the capsule is the logo of the New York Times, one of the most famous in the world, which covers a whole series of pieces inspired by streetwear. These include shirts, t-shirts, sweatshirts, hats, scarves, socks or a coat.

Études x New York Times

The collection is available from today on their website.