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Well-known Scandinavian brand GANNI launches a collection with Juicy Couture. The pair redesign their classics like the iconic velvet tracksuit.
The 13-piece collection embodies the Y2K aesthetic with its mix of vibrant colours and rhinestone detailing on T-shirts, hats, blouses and more. Juicy Couture‘s signature tracksuit, which comes in shades of violet blue, beige and black, is reissued with recycled materials.
“Being able to work with them to make the most responsible version yet was a great additional layer to the collaboration,” said GANNI creative director Ditte Reffstrup. “For the collection, we wanted to keep with the 2000s, the LA vibe and the contemporary Scandi feel of GANNI.”
The launch also includes Juicy Couture and GANNI logo T-shirts, tops with colourful graphic prints, dresses, leggings and knitwear made from certified organic and recycled materials, as part of Ganni’s Responsibility Game Plan initiative.