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Copenhagen-based brand Ganni has launched its “SOFTWARE” collection, a set of genderless, technical and waterproof garments that arrive with the label’s signature comfy and colourful aesthetic.
This is one of the brand’s most responsible collections thanks to the use of organic cotton and recycled polyamide. Captured at local spots in the Danish capital, the editorial stands out for showing the versatility of the garments and how they can be worn everywhere and by everyone.
“I’m always very inspired by seeing different people wearing our clothes,” explains Ditte Reffstrup, creative director of Ganni. “It’s a state of mind, not a fixed personality or identity. It’s plural for a reason. Making as many people as possible feel included in what we do has always been the goal. Everyone is welcome”.
The complete “SOFTWARE” collection is available in the Ganni webshop.