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GUESS Originals, the brand’s more alternative line, has launched a new collection for this Fall 21 season inspired by the label’s iconic bear first introduced in the 1980s.

First incorporated into GUESS’ iconic denim shirts, the bear design played a key role in the brand’s early years. Now, some 35 years later, the brand revisits this fun motif for its latest collection in the GUESS Originals Fall 21 line.

The collection elevates the original GUESS Originals bear by adding texture. The sherpa is featured on accessories, jackets and apparel, bringing the bear back to life. The capsule is intended to showcase the line’s deep heritage in a casual way.

The launch features a series of long and short sleeve, striped and plain t-shirts, sweatshirts, crew neck jumpers and a sherpa denim jacket. Hats, baseball and bucket hats complete the collection with a variety of socks and bear bags, backpacks, totes and belts.


The collection will be available from 4 November 2021 in selected GUESS shops and on

Now… Why not take a look at the new Savage x Fenty holiday collection?