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September is just around the corner and, with it, the arrival of the big fashion events. The main international catwalks are already beginning to outline their programmes for the upcoming editions. And to our surprise, H&M will take its COS line to New York Fashion Week.

This coming September, New York Fashion Week will return to flood the streets of the Big Apple with the latest fashion trends, from Friday the 9th to Wednesday the 14th of September. In addition, it will inaugurate the start of the fashion shows with a new and surprising next edition full of novelties, such as the debut of the fashion brand COS; the “premium” chain of the Swedish fashion group H&M.

Following the example of its last experience as part of London Fashion Week, as far as COS is concerned, and being unusual for a global fashion chain to present its collections sharing the catwalk with some of the most prominent brands, COS will make its debut at New York Fashion Week with a hybrid online and in-person show, which can be followed live on the chain’s own official website.

“Each season we select an official calendar that reflects creativity, and we are pleased to have COS among this season’s line-up,” explains Steven Kolb, CEO of the Council of Fashion Designers of America. “At the same time, this reinforces NYFW’s own role as a destination for international brands looking to connect with New York culture and the greater American audience”.