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The sportswear brand and Virgil Abloh decide to immortalize the collaborative Nike x Off-White archive in “ICONS”, a book about sneakers signed by TASCHEN publishers. Will it have as much hype as the trainers?
Abloh has become one of the most important designers of NIKE’s new era, forming a transcendental dialogue between his language and the codes of Swoosh. ICONS now aims to showcase all this collaborative work and the inspiration that has guided the process. Within its pages, readers will be able to consume everything from prototypes to OG text messages between the brand and the creative.
“The ICONS book is, in a way, the only revealing lens to understand that the catalog of more than 50 Nike shoes I have designed is in my mind “one shoe”. One story”, says Virgil when talking about the project.
ICONS will be launched on 22 January through SNKRS in North America, as well as Off-White™ and Canary Yellow.