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Bulgari presents its new Metaverse concept and introduces the world’s thinnest mechanical watch by linking it to an NFT. The Italian brand uses this item as the perfect link to the private virtual universe.
Bulgari‘s proposal strives to honour the magnificence of a futuristic Rome and its sunsets, while enhancing the brand’s historical aesthetic traits. This virtual transposition is developed in collaboration with 101games and powered by Unreal Engine 5 technology.
“This is the beginning of a new journey that invites our customers to share, through the metaverse, a completely new luxury experience, inspired by our original values rooted in Italian excellence,” comments Jean-Christophe Babin, CEO of Bulgari Group.
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Only ten watches are available and their purchase gives access to an NFT linked to the authenticity of the piece and seamlessly blends the virtual and physical world.