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For the next three years, Lacoste will bring its vision of tennis and fashion-sport to one of the world’s leading ATP Masters 1000 and WTA 1000 events: the Mutua Madrid Open.

In this way, Lacoste will bring its unique and iconic style that has given it its sporting excellence to this special tournament.

A competition in which, for 14 days, the best male and female tennis players will participate, those who have become a reference both inside and outside the world of tennis thanks to their combination of audacity, creativity and passion for the sport.

Sharing these values, Lacoste will sign stylish collections to dress the linesmen, ball boys, tournament organisers, volunteers and court staff.

Through the opening of two shops dedicated to the event, the brand will offer a selection of its Fashion Sport collection for an even more immersive experience, both on and off the track.