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LI-NING and Soulland pack their bags, each from their own place of origin, to travel to Florence to present an extension of their joint collaboration, which has been unveiled in Soulland’s proposal, divided into two parts: Vol. 01, unveiled last night as a special project for the 102nd edition of Pitti Immagine Uomo and Vol.2 which will be released soon during Copenhagen Fashion Week (CPHFW).
As part of the presentation, the Danish modernist brand continues to showcase and expand its collaboration with pioneering Chinese sportswear brand Li-Ning. This season, Li-Ning’s high-performance running apparel and premium lifestyle footwear come together in an ongoing collaboration of the two brands. Li-Ning’s expertise in performance technology, as well as the brand’s ongoing inspiration drawn from the world of sport and Mr. Li Ning himself, combine perfectly with the Soulland aesthetic and design direction of founder and creative director Silas Oda Adler. Both brands are driven by a shared passion for sport, storytelling and building a global community of dedicated people with a passion for running, before and after.
Thanks to this collaboration, Li-Ning debuts at Pitti Imagine Uomo. The show featured clothing and footwear from PRE-INTER-POST, the premium running-focused collaborative project launched in 2020.
This season’s updated running shoe models, the Shadow & Furious Rider 6, which will launch globally on 25 June, were shown in a special silver spray-painted iteration. The show also provided a first look at Soulland’s upcoming collaboration with Li-Ning’s premium ‘China Li-Ning’ range, showcased through customisation techniques and key footwear models: the Yun You Slay slide, the Exceed Infinity.
Li-Ning x Soulland will be available online and in selected stores worldwide from 25 June, with future releases in time for the 2022 holiday season, as well as early spring 2023.