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Under the creative direction of Isamaya Ffrench, the multidisciplinary artist Lourdes Leon stars in the FW21 #thisisTECHNONATURE campaign; a story halfway between reality and fiction where the protagonist is immersed in a fantasy world through dance, movement and body expression, from which she will emerge forever transformed.
With a dreamlike, digital world as a backdrop created by artist Carlos Sáez, Lourdes enters another dimension full of lights, bright colours and a flora and fauna inspired by the FW21 collection.
Among the most representative items of this season are the LB bags made of quilted leather or colourful fake fur; trench coats; dresses or printed tights. Likewise, the brand provides an instant wishlist made up, among others, of a glow-in-the-dark T-shirt and a jewellery section with maxi chokers, chain bracelets and eye-catching rings as protagonists.
This campaign reflects and encapsulates the personality of BIMBA Y LOLA: curious, brave and imaginative, and strengthens its identity as a creative collective through close collaboration with multidisciplinary artists from around the world.
Isamaya Ffrench is internationally renowned for her work as a make-up artist and now she is the creative director for #thisisTECHNONATURE. The British artist was one of the driving forces behind Dazed Beauty, as well as having contributed to magazines such as Vogue, Love and W. She has also done make-up for artists such as Doja Cat, Rihanna and Miley Cyrus. In 2020 she became the Global Director of Burberry Beauty and, before that, she had worked for major brands, becoming a reference in the fashion and beauty industries.
Scroll down the gallery and discover the #thisisTECHNONATURE collection:
And speaking of campaigns… Have you seen Balenciaga’s latest?