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Next Thursday, November 8th, at this time, there will be NOTHING left in the stores of HM’s new collaboration. That day is chosen by the Swedish fashion brand to globally launch one of the most awaited alliances of the last year, the one that will star with Jeremy Scott’s Moschino.
From a democratic point of view and little elitist this means Moschino for all! but the reality will be very different since to accede to the pieces will not be easy at all: queues, website down… but if you obtain it the satisfaction will be eternal.
Now, just a month before the collection reaches the shelves of your nearest H&M, the Swedish brand has just launched the first real look of the collection. Through a campaign created by Steven Meisel (@stevenmeisel_) and starring Gigi Hadid who is accompanied by a group of new talents like Hammam or Soo Joo – all covered with Moschino – we discovered pieces from the collab. At first glance it’s a winning bet: black, gold, shine everywhere and Moschino logos at discretion.
Last April 15th we confirmed it to you and now it is almost tangible. Remember the 8th of November at 10:00 in HM.