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Nike Sportswear has presented its new Tech Pack collection with functional and specific designs based on environmental and body data. The collection incorporates knitted and woven materials, as well as inner, middle and outer layers designed to give athletes a full range of motion. In addition, all the designs present a certain utilitarian air that makes it a must of this season.
The star of this campaign in Spain is Bad Gyal, the queen of new dancehall.
“The product is designed to fit the body, with innovative and expressive materials that promote flexibility and breathability,” says Ricky Hendry, Senior Design Director. “We wanted to redefine the Tech Pack more as a collection from head to toe, introducing new styles and materials that would create a more expressive relationship with the sport,” he says.
Nike Tech Pack | Fall 2018
The Nike Tech Pack collection is now available on the Nike website and selected retailers