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Lingerie brand Parade has just launched “Superbloom”, its new proposal for SS21. As if it were an animated garden, the images of the collection show different magical “creatures” that seem to be taken from a dream. The floral-inspired pieces will become a must-have for this spring. 


Under the name “Superbloom“, Parade launches new colors of its classic Re: Play, perfect for the new season. Inspired by wildflowers and magical creatures from enchanted forests, the collection includes a six-pack of pieces presented in four new shades. These are: pale yellow “Sunnyside“, nude “Vacation“, vibrant green “Four Leaf” and a colorblock version “Spring Fling“.

In keeping with Parade’s philosophy, all silhouettes are made from recycled fabric for fit and comfort.

The “Superbloom” collection is now available on Parade’s website. In case you missed it, check out these 10 sustainable underwear brands you need to know about.