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Reebok and Los Angeles urban fashion brand PLEASURES have presented their new collaboration based on the Beatnik. A new concept of sandal that both brands have redesigned in collaboration.

The Beatnik is based on a classic Reebok unisex cordless silhouette designed for everyday use and first launched in 2018. Last May, PLEASURES already showed in Instagram a preview of what was to come.

“The Beatnik represents comfort in interaction with a different style,” said Alex James, co-founder of PLEASURES. “The removable strap makes it very easy to wear and very versatile. In a world where we spend more and more time without leaving home, this is an ideal shoe.”

This model will be available exclusively at from July 30th, and globally at from July 31st for 129.95€.