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Pull&Bear has the support of Facebook Creative Shop and La Frontera VR to create a Christmas game in which the user will be able to surf through the collection and create their wish list.


Inditex’s youth brand has launched the mini arcade game ‘Xmas in Hawaii’ on its social media channels. With this launch, the brand reinforces its commitment to digital innovation and joins the latest trends in the social media environment.

To create it, Pull&Bear has teamed up with the creative team at Facebook Creative Shop, which has made it possible to develop this game in the AR Games format on Instagram. This innovative environment allows the user to interact with the filter instantly, without downloading it and being able to share it with their friends.

The game consists of an arcade experience for IG through its “filters” functionality, with simple gameplay, where it is possible to control the Santa character on a 3D diorama; surf through Pull&Bear‘s product catalogue and create a wish list to share with friends. For the development, Facebook has counted on the team of La Frontera VR.


Don’t miss out on all the details of ‘Xmas in Hawaii’ and have fun trying it out by clicking here.