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After we announced that McDonald’s was closing its shops in Russia because of what happened in Ukraine, Putin has now set up an alternative called ‘Uncle Vanya’ with a logo suspiciously familiar to the franchise.
The logo of the new Russian restaurants with which they want to change the closed McDonald’s is similar to the multinational’s. The B in the Cyrillic alphabet corresponds to the initial of Vanya. The B in the Cyrillic alphabet corresponds to the initial of Vanya. The yellow initial, if you turn it to the right, looks more than similar to the iconic M of McDonald’s.
Russia was an important market for the franchise, accounting for about 10% of all revenues. When McDonald’s announced the closure of its stores, it said it intended to continue paying its 62,000 employees in Russia. Now Putin has announced a plan to nationalise foreign companies.