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SHOOP presents its new Spring/Summer 2023 collection inspired by the essential. Under a seemingly clean and minimalist aesthetic, SHOOP seeks a balance between the subtle and the sophisticated, the familiar and the irregular. 

The collection is made up of asymmetrical garments that focus on materials and details, proposing silhouettes in neutral colours (such as grey, white or black) combined with overlapping garments that form different looks within the same aesthetic.

Among the materials and details, the use of denim in garments and accessories, the 2-in-1 silk scarves, classic garments reinterpreted with elements inspired by westerns, music and uniforms stand out.

SHOOP SS23 continues to defend responsible consumption, making small productions, high quality garments that last over time and reusing fabrics left over from previous seasons (New Life Serie).

His continuous reinterpretation of classic garments takes care of the details, the reuse of materials and the quality of his products. The collection closes again the collaboration with New Rock, maintaining the models M-Impact, M-Met and M-Wall, this time in black. The SHOOP SS23 collection is now available on the brand’s website.


Make-up & Hair: Isabella Ching
Styling assistants: Ana Gallifa
Models: Adrian Birta, Aliou Gueye & Elsie Ventura
Shoes: SHOOP x New Rock
Location: Nave La Mosca