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If two days ago we presented the Palace lookbook, now it is time for Blondey McCoy’s most personal project: Thames London.

The new collection, photographed by Michael James Fox (@michael__j__fox), shows Blondey McCoy (@blondeymccoy) in different coastal locations wearing his own collection and it is that if there is something the British creative likes is to be the protagonist of practically all the lookbooks contributing that personal character to the brand.

The garments are supported again, and as usual, in the British iconography: the queen, the pounds or the literature of the 70s. Also this time the influence of Warhol and vintage ads is evident in the graphics.

Next we leave you the lookbook of the new collection designed entirely by McCoy:

Thames SS18 | Lookbook