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Nicolas Ghesquière has given a twist to the classic Louis Vuitton monogram for the Cruise 2021 collection. The campaign, starring Léa Seydoux, is called “Game On”.

Spades, clovers, diamonds and hearts, in particular, are reinterpreted as bags, clothes and shoes for this new offer of the brand.

The Speedy and Dauphine bags are updated in a colorful version incorporating also small red hearts. It also includes a new version of the Archlight shoe with hearts on the side and graphic T-shirts. Completing the clothing offer, we find geometric skirts and dresses that imitate the contours of diamonds and swords.


The Louis Vuitton Cruise 2021 collection is now available on its website and physical stores.