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WOOD WOOD Pre-Fall 22 collection shows the grunge spirit of the 90’s that defined bands like Nirvana and Pearl Jam. The most important musical movement of the late twentieth century, whose mecca was the city of Seattle, has invaded the Danish brand in its new proposal.
Photographed by Jack Symes, the campaign stars three London-based artists who managed to convey the essence of the campaign through their innate creativity. Lucy Tonn, Loshh & TaliaBle not only been photographed for the campaign but through 3 interviews made for the occasion, they have talked about their creative vision and musical approach.
In addition to timeless basics, Wood Wood fuses 90’s techniques in a vibrant color palette. The collection culminates in star garments such as the Tuli dress with eye print or the lumberjack shirt, a classic of the grunge scene.