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In the wake of Paris Fashion Week, creative director Demna Gvasalia has created another object of desire: a luxury pillow to make travelling more comfortable than ever. 

 

The company’s “object” line has been booming lately. After creating a bunny-inspired iPhone 12 case and Airpods case, a water bottle and a variety of slipper cubes in just a few weeks, it now comes with a travel pillow, but maintaining its expected level of luxury by offering this accessory in 100% cotton.

Designed as if it were the top of a hoodie, the travel pillow wraps around the head and neck. In addition to being very padded and large, you can adjust it with press studs. The hood has drawstrings like a traditional hoodie design, and as you wouldn’t expect, it doesn’t have the brand’s logo on the outside.

 

Balenciaga’s $650 travel pillow is now available in the brand’s online shop.