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Your beer can now wear shoes thanks to New Balance’s ShoezieNew Balance and Miller Lite have designed the Shoezie; a thermal sleeve where you can put your beer can to keep it cold even on the hottest days.


Congratulations beer and sneakers lovers! This summer you can now show off your beers with the new accessory designed by New Balance and Miller Lite. Never before has a can looked so stylish. Modernity and comfort merge in Shoezie: the new thermal cover inspired by NB‘s 624 model.

“When we dreamed of the Shoezie, there was only one brand to bring it to life, and that was the maker of the classic ‘dad sneaker,’ New Balance,” says Sofia Colucci, vice president of marketing for Miller Family of Brands.

The reason for this creation? To celebrate Father’s Day in the United States to pay tribute to all fathers. Thanks to this, you can offer them the opportunity to enjoy their day in comfort and style.


Unfortunately, the Shoezie is only available in the United States, but we have no doubt that we will soon be able to get it in Spain…

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