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Bershka teams up with Smiley for a collection that goes beyond the physical format, it is now phygital. You can now get it through DRESSX, the world’s leading digital luxury fashion retail platform. 

The iconic Smiley celebrates its 50th anniversary and becomes the star of this collection with Bershka, which you can buy both physically and digitally. To get your hands on the digital version of some of the garments, simply use the AR filter through DRESSX, an innovative alternative to the physical format. Download the app, create a profile, browse the collection, try on and buy the garment you like the most and start creating your metacloset.

Among the garments and accessories in the new collaboration you’ll find this season’s SS22 hot trends, all dotted with one of the most cheerful and positive icons of all time. From sporty twin sets of shorts and sweatshirts, through various short-sleeved T-shirts, shorts, shirts and tops, to swimwear and accessories such as sunglasses, stickers and even a fragrance created especially for the occasion.

All the prints are in 3D effect, using the Smiley icon in its funniest version: in the shape of a flower or melting. From this launch, the smiley face brand has also incorporated the CUSTOM LAB option. So as well as getting your hands on any of the items in the physical collection, you can customise your own favourite Bershka garment with a wide selection of graphics and prints.

La colección física de BERSHKA teams up with SMILEY está disponible en www.bershka.com y en tiendas de Bershka seleccionadas. La versión digital también está disponible en www.dressx.com.

The physical BERSHKA teams up with SMILEY collection is available at www.bershka.com and in selected Bershka shops. The digital version is also available at www.dressx.com.





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