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Adidas x Gucci is the collaboration that has generated the most expectation and caused the most commotion. We were all left speechless when the rumours were confirmed at the Italian fashion house’s latest “Exquisite Gucci” show. Just two months ago we told you some of the best-kept secrets of this alliance, but today we have something even better. What? The official lookbook images inspired by archive catalogues, starring a cast of characters in dynamic poses and captured by photographer Carlijn Jacobs. Are you ready to find out more? Read on.

This highly anticipated collection was designed by Gucci’s creative director Alessandro Michele and combines the house’s emblems with the iconic sportswear brand’s symbols. Here we can find a broader sartorial offering of the streetwear seen on the runway through a selection of sports-inspired pieces that feature the same kaleidoscopic aesthetic that characterised the show.

On the other hand, one of the things that struck us most about the show, in addition to its impeccable design, was the two brands’ shared commitment to innovation, progress, sustainability and collective action, including multiple pieces made from future-proof materials such as polyester, cotton and viscose.

Take a look at the gallery and discover the first part of the collection in its entirety:

The first adidasxGucci lookbook is just a preview of the launch which will take place on June 7th in selected Gucci stores and dedicated Pop-Ups, as well as online at and on the Adidas app CONFIRMED, and will be accompanied by an exclusive advertising campaign.