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Daily Paper remains connected to its roots and its original philosophy, presenting a new collection inspired by the African heritage it reveres. The capsule “From Africa to the World” shows precisely part of its history: the African diaspora around the world.
To represent these ideas of exodus and global unity, regardless of tradition or culture, the contemporary brand features a globe held by two hands. On it, Africa stands out above the rest.
The lookbook is contextualized in a university with students linked to that heritage. In this sense, the nostalgic college-style bathes the textile series that goes from varsity jackets, sweatshirts or joggers, to a series of graphic t-shirts. All these pieces are dressed with the globe, either embroidered, in the form of patches or screen-printed, as well as with a Daily Paper next to the initials of the brand and the name of the collection.
Other elements to highlight are the leather details on the shoulders, the sna buttons, the pocket details and the soft fleece lining. The chromatic combination of mountain green to white or black also forms the visual identity of this new story.
The Daily Paper “From Africa To The World” collection will go on sale on August 25, at 12 PM CEST at www.dailypaperclothing.com. It will also be physically displayed in Daily Paper’s flagship stores in Amsterdam, London and New York, among other selected retailers.